The New Bar
For The New Bar, the official nonalcoholic partner of Coachella and Stagecoach, I created a full visual identity and multi-platform campaign that brought the brand to life across every festival touchpoint.
From core branding - fonts, colors, and icons - to digital and social assets, I designed everything from Instagram graphics, sweepstakes promos, and video title cards to PR announcement postcards and website headers. I also led the design of custom merch and PR gift boxes, including vintage coolers, branded cameras, and cocktail kits, alongside evergreen festival merch and staff uniforms.
At the festivals, I developed immersive booth graphics, bar menus, signage, and experiential pieces like co-branded photo moments and happy hour activations. Every asset worked together to reflect The New Bar’s modern, inclusive spirit, and to make their presence at Coachella and Stagecoach unforgettable.
Brand Identity
Font System, Color Palette, Iconography
Social Media Design
Branded content for festival announcements and promos
Festival PR Assets
Digital postcards and assets for festival-focused PR outreach.
Web Assets
Web visuals designed to guide, inform, and excite festival attendees
Digital Ad Campaigns
Branded ad content for high-impact festival promotion
Coachella & Stagecoach PR Kits
Festival-themed PR kits designed to build brand awareness
Evergreen Merch
A year-round merch line for outside of the festival
Staff Uniform & Store Vinyls
Branded apparel and storefront graphics to unify team presence and enhance visibility
Booth & Environmental Design
Immersive branded spaces and signage crafted to elevate the festival experience across GA and VIP areas
Printed Materials
Tangible brand touchpoints from menus to postcards, designed to enhance the festival and PR kit experience
