Mac Cosmetics
As part of M·A·C’s “I Only Wear M·A·C” Nudes campaign for NYFW, I collaborated with an Art Director to create immersive branded assets for a celebrity meet & greet at the Soho store—featuring Martha Stewart, Julia Fox, and Tiffany Pollard. My work spanned photo wall design (featured in Women’s Wear Daily), event signage retail vinyls, and more. The activation generated $3.5M in media impact value, 7.8M+ social impressions, and drove 74% of total store sales that day. Despite space limitations, the event distributed over 800 posters and drew extensive press coverage from E! Online, Bustle, NY Post, and more.
