Dr. Martens
I collaborated with an art director to design a vibrant event campaign for Dr. Martens, celebrating the launch of The Buzz, a bold new footwear collection inspired by the brand’s '90s archive. The campaign centered around a three-day pop-up in New York City featuring the Buzz Bus, a branded truck experience stationed outside the Soho and Herald Square retail locations. I created the full truck wrap, as well as custom event merchandise including sweaters, cups, and tote bags. Additional assets included signage, menus, and environmental graphics, all designed to reflect the playful and energetic spirit of The Buzz collection.
